Goals
The goal for LightHeart Gear was simple: build a stronger, more consistent presence that truly reflected the brand’s value. They wanted to show hikers why their gear matters, not just through modeled product shots, but through UGC and experience-driven content. That meant posting regularly, increasing video production, and posting UGC from the backpacking/hiking community. Additionally, we wanted to provide value in the form of entertaining content that outdoorsy folks would love on their feed. Ultimately, the mission was to turn that consistency and content into real growth and real sales, all while strengthening the brand’s relationship with the people who use their gear.
Outcome
Since beginning our partnership over 15 months ago, LightHeart Gear has seen steady month-over-month growth across all key metrics, including a 2,000+ increase in followers, higher reach and engagement, and stronger website traffic from social media. Sales directly attributed to social have also risen significantly. For instance, rain jacket sales are up 66% since early 2024, with more than 30 rain gear items sold in a single week following a social video post. Additionally, targeted campaigns have successfully driven event awareness and attendance, with one paid ad campaign achieving a 3% CTR and a strong return on ad spend (ROAS).
Graphics
LightHeart Gear
LightHeart Gear is an ultralight backpacking gear company located in Fletcher, North Carolina. They manufacture backpacking tents, rain gear, and fleece hiking layers.
Package: Full Social Media Management
Platforms used: Instagram, Facebook
Photography
