Reels/Videos
Covered Bridge Campsite
Covered Bridge Campsite is a scenic campground located in the Catskill Mountains of New York - offering riverside tent sites, cozy cabins, and luxury glamping tents. With direct access to the Willowemoc River, it's a destination for fly fishing, hiking, and rustic getaways.
Package: Full Social Media Management, Content Creation, Creator Marketing
Platforms used: Instagram, Facebook, TikTok
Photography
Goals
To grow their social media presence and brand awareness, successfully launch the new glamping tents, and drive more bookings as the season ramps up.
Strategy
We built a consistent content strategy that highlights the campground's unique offerings through shareable Reels, photo carousels, and seasonal updates. This includes showcasing the natural beauty of the Catskills, what it's like staying there, influencer collabs, and UGC with CTA's to encourage bookings.
Outcome
We successfully grew the TikTok from 40 to 2,300 followers within 2 months, grew the Instagram from 900 to 2600 followers, significantly increased engagement and traffic to the website (IG external link taps up 11%), and increased hype and desire around the launch of the new glamping tents. We successfully collaborated with UGC creators and influencers with a Northeast US audience, and launched 3 giveaways with local businesses to drive hype and awareness.
